VENDOR/ASSOCIATE MEMBER/NON-MEMBER REGISTRATION
The WCHA Conference Coordinating Committee is hosting the 2026 Winter Highway Conference at the La Crosse Center in La Crosse, WI. We are looking forward to seeing you there! You can use this page to register for a booth, or for a conference registration as an Associate or Non-Member.
Please review all exhibitor information in our Sponsor & Exhibitor Prospectus below, including registration fees, show times, etc.
Looking to sponsor this event? Check out our Sponsor Registration here.
Registrants MUST be signed in with active memberships to receive member pricing. Please email info@wiscohwy.org if you have trouble accessing your account.
Cancellation and 100% refunds (by written request) must be received by December 19, 2025. After this date, cancellations will not be refunded.
HOTEL INFORMATION:
We have room blocks at hotels close to or adjoining the La Crosse Center, all at the prevailing government per diem rate. Please click on the link below to see details for each hotel offered. Please note that the hotel cut off date varies per hotel during the week of December 16th, 2025.
Hotel Block Information
Questions?
Please contact:
Todd Every
WCHA Deputy Director
Email: tevery@wiscohwy.org
Phone: (920) 255-3654
Contact Us:
Office: 608.367.4126
Email: info@wiscohwy.org
Address:
1502 W Broadway, Suite 102 Madison, WI 53713
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